Elective module
Course
The typographic term “cliché” derives from the French word “cliché” and refers to a reproduction of an original, serving as a general term for all types of printing plates. Colloquially, a cliché refers to an idea, saying, or stylistic device that was once innovative but now seems outdated. A cliché exists as something intellectually or linguistically formulaic.
In the workshop “Types & Clichés,” we explore the fundamentals of typographic design against the backdrop of social contexts. We examine a self-selected “cliché” on formal-aesthetic and linguistic levels and develop our own typographic project based on it. Navigating the tension between manual and digital work, we will explore the fundamentals of typography: technical terms, the history of typefaces, classification of typefaces, microtypography, and the application of type in digital media.
Information
Andrea Schmidt
This seminar is offered as a block seminar. Attendance on all days is required. Please register for this seminar only if you are able to attend all sessions!
Session 1 (Online): Fri, Apr 13, 2026, 10–11 a.m. (Finalizing the participant list) / BBB
Session 2 Session (In-person): Thu, May 6 through Sat, May 9, 2026 (C150) 10 a.m. – 6 p.m. each day
3rd Session (In-person): Thu, July 1 through Sat, July 4, 2026 (B049) 10 a.m. – 6 p.m. each day
Final submission of the semester project: July 31, 2026, 6:00 PM
5 ECTS
Modul B.Sc. Architektur und LaUm: Linie - Farbe - Bild - Raum
Modul M.Sc. Architektur und Städtebau: Grafische Ausdrucksformen und Techniken
Registration on the Stud.IP list is only possible between:
Thu, Apr 9, 2026, 3:30 PM – Fri, Apr 10, 2026, 10:00 AM.
After that, spots for participation and waitlist positions will be assigned by lottery.
Please register for no more than TWO kug elective courses! If you register for three or more, your name will be removed from all lotteries.
Announcement of participation and waitlist spots via Stud-IP email: Fri, Apr 10, 2026, starting at 5:00 PM.
